Who We Are
Consumers will never see your strategy, but they need to see your intention in everything you do and see themselves reflected in it.
Tamsin
is an astute, clear thinking and intelligent strategic marketer. She brings experience from developing and managing marketing strategies for premium brands including Bettys & Taylors and Cartwright & Butler, with large mainstream FMCG brands such as Tangerine Confectionery, Arla and Patak’s and for smaller boutique brands and start-ups including Tideford Organics, Geeta’s, Vitfor and Quinteassential.
Tamsin is a Fellow Member of the Chartered Institute of Marketing and a Member of the Market Research Society.
"Tamsin is without doubt one the brightest and most able marketers I have worked with - at Patak's I always had the peace of mind her work would be strategically robust and creatively strong and I could rely on her to bring fresh insight and perspective. If building brands and categories is your goal, you'd want Tamsin there, leading from the front."
Fiona Mannion, Managing Director, Damartex
Vicky
is a tenacious, enthusiastic and creative brand strategist. She also brings extensive marketing and innovation strategy experience gained across big FMCG brands including Lurpak, Anchor and Cravendale at a senior strategic level as well as with smaller challenger brands like Lactofree and Ainsley Harriot Foods. She has worked with industry bodies such as the Organic Trade Board and Dairy UK to develop industry wide campaigns.
Vicky is a Fellow Member of the Chartered Institute of Marketing.
"I had the pleasure of working closely with Vicky on the milk marketing campaign "Milkyourmoments". We had worked together before so I knew she was a first rate FMCG senior marketer and had delivered outstanding stat comms on various Arla brands. The campaign results have been outstanding and a credit to Vicky's talent."
Ash Amirahmadi, Managing Director at Arla Foods UK
We explore below the surface
When brands only have surface-deep consumer understanding they make assumptions about who their customers are and what they want.
We started Atalante because we see a lot of surface-level marketing that at best is not as effective as it could be and at worst perpetuates harmful stereotypes. When businesses jump into tactics without a strategic framework their marketing activity lacks the focus, consistency and cohesion needed to create a meaningful brand or ensure maximum return on investment.
The worst part is that they then think that marketing (our passion) doesn’t work!
Atalante believes in marketing that starts with WHY.
Why people do what they do and buy what they buy. Why people feel the way they do and behave a certain way.
When you understand why you connect on a deeper level that is more motivating, memorable, distinctive and harder for your competitors to copy.
When the why becomes your strategy, you reflect it in all you do - real attitudes, real emotions and real needs.
When your why is connected to human truths, it transcends demographics, gender, ethnicity, sexuality and geography and ultimately finds a bigger audience to connect with more meaningfully.
Why
removes bias, inequality and stereotypes.
Why
marketing connects your brand to the things we have in common.
Equality & Respect
In an increasingly digital world blind to demographics, we believe why marketing is the way to connect in the most powerful way with the biggest audience. Why marketing removes harmful stereotyping and bias so that we treat customers with equality and respect.
We believe in marketing that starts with WHY - understanding and responding to what’s on the inside not what appears on the outside.
How We Work
There are 3 key stages in a structured brand management approach, Atalante can support on any or all of these:
1. Diagnosis
Beginning with meaningful diagnosis keeps us straight and connects us with your brand story, the journey so far and what you bring with you. We need to understand where we are in order to plan the journey ahead. We can use the information you already have and/or carry out research to fully understand your consumers and their key motivations to buying your products.
2. Strategy
Strategy is the blueprint for marketing planning. Without it, we can find ourselves ‘doing stuff’ without understanding why. Marketing strategy creates a framework for how we will build the brand for the long-term whilst generating sales short-term. Atalante uses what we find during diagnosis to address key strategic questions such as your marketing objectives, target audience, positioning, tone of voice, channels and KPIs.
3. Tactics
Thinking is no good if it isn’t followed by action. Tactics are the pointy end of marketing where all the energy, passion and payback can be experienced. Your target audience will never see your marketing strategy – but they do need to see your intention in everything you do. Atalante helps businesses bridge strategy to tactics. We offer coaching and support you to implement your marketing plans.
"Too many brands simply hold up a mirror to an idealised casting of their audience. When a brand is for you, gets you and shows that it shares your beliefs and aspirations, its marketing can be visceral, memorable and moving."
Vicky Murray, Atalante
