What We Do
Why do I need a strategy?
Atalante helps SMEs, challenger brands and start-ups develop or revisit their marketing strategies so that they better understand, connect with and reflect the needs and emotions of their audiences.
When you understand what your brand stands for, where it’s headed and how it lives in the minds of your audience, you have the tools you need to create more effective, distinctive marketing campaigns and the framework for business growth.
Our Project Services
As experts in brand and marketing strategy, Atalante helps businesses unlock potential, shape growth plans and provide the bridge to tactical implementation. Working with clients, our projects often include:
> Research and insight
> Consumer segmentation and profiling
> Brand positioning
> Marketing and communication strategy
> Pricing and promotional strategy
> Innovation strategy
> Brand planning
> Retailer sell-in propositions
> Creative and marketing agency selection and briefing
Our Retained Services
We can provide you with the skills and resources to implement your strategy and keep it on track by providing ongoing strategic marketing oversight and an outsourced marketing director and team.
Our retained services often include:
> Facilitation and oversight of annual brand or marketing planning
> Team training, coaching and development
> Creative evaluation including comms and packaging
> Media planning and booking
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Major presentations to key stakeholders including Board, retailers and investors
Strategy Sprints
Co-created and fast-paced marketing strategy through a structured, workshop-based framework for start-ups, businesses needing to make a quick pivot and those expanding into low risk new categories or distribution channels.
Retailer Sell-In Decks
Retailer strategy, compelling category arguments and listing proposals in the form of a presentation deck designed to support your approach to gaining new listings with retailers and stockists.
Tactical Planning
Co-created and fast-paced marketing strategy through a structured, workshop-based framework for start-ups, businesses needing to make a quick pivot and those expanding into low risk new categories or distribution channels.
Research & Insight
From creative and NPD concept testing to brand positioning and full U&As, we offer a range of research and insight services to help shape your marketing strategy.
Fully Bespoke Projects
Our bespoke projects span the three stages of diagnosis and market mapping, strategic audience targeting, brand positioning and 4Ps frameworks and tactical planning designed around your specific questions and challenges.
Retained Services
An outsourced senior marketing team to implement your strategy and keep it on track for SMEs and scaling businesses without a marketing director.
Market Mapping & Targeting
Using primary and secondary research into your audience and competitors, we
map and segment your market, size and profile potential audiences and make recommendations for prioritisation and audience targeting.
Training Workshops
Instill greater strategic expertise in your marketing team through our workshops and training designed to provide the framework to better develop your marketing strategy.
Mini Brand Consultations
Short and punchy telephone or face-to-face consultation, advice and solution sessions to discuss your brand or marketing challenge.
Marketing is wonderfully simple
Marketing strategy is a vital business process without which most businesses would ultimately fail. Whilst the tactics of marketing are what’s visible, diagnosing a brand and developing the strategy are equally important aspects of brand management.
We help you ensure your marketing strategy is based on real attitudes, motivations and audience needs.
