Tactical Planning

WHAT

Strategically aligned tactical planning and the bridge to marketing execution

HOW

We work with your existing marketing strategy to help you get the best from your marketing team and agency partners. Businesses often need help with:

• Annual marketing planning
• Selecting and briefing agencies including creative, PR, social and website
• Media planning and channel selection
• Objective evaluation of creative ideas
• Goal and measurement setting

WHY

Without a sound framework, clear direction and objective thinking, marketing plans can often end-up being just a bunch of stuff that needs to get done. If you're wondering why your marketing activities aren't aligned or are failing to deliver against your strategy, it could be because the bridge from strategy to tactics isn't sufficiently clear and thought through.

WHO FOR

• Businesses without marketing directors or department heads providing strategic oversight
• Start-ups and challenger brands needing to get the most bang for their buck from marketing activities
• Businesses considering changing creative, PR, social media agencies
• Before investing significantly in any new marketing channels such as websites or TV advertising

HOW MUCH

Costs depend on what you need. Contact us to discuss your brief for an estimate of costs involved.

From household brands such as Anchor Butter and Cravendale Milk to Patak's indian food and the iconic Bettys of Harrogate, we've developed, grown and nurtured many brands across many categories. It's given us the experience and skills we need to devise the best marketing plans, hone the perfect brief and get the most out of partner agencies.