Market Mapping & Targeting
WHAT
Gain a deeper understanding of your potential audiences, users or clients to identify meaningful segments and potential white space for your brand positioning.
HOW
We use primary and secondary research to gain in-depth insight into your audience and marketplace. Outputs of the work vary depending on the
project and and typically include:
- Consumer segmentation and market mapping
- Audience sizing and profiling including attitudes, mindsets and triggers for purchase
- Potential prioritisation for audience targeting
We can work with your existing data and research such as quantitative surveys, qualitative insight, sales and category data, digital and social media analytics and secondary reports.
Alternatively, we can commission and conduct primary research including surveys, interviews, focus groups and social media analysis.
WHY
Before you commit resources to your marketing planning and activities, it's important that you've made clear decisions about who you're going after and how you will play to win.
And when you understand your audience at a deeper level, you replace outdated stereotypes, preconceptions and demographic personas to create more compelling marketing campaigns and messages.
WHO FOR
- Start-ups
- Challenger brands and SMEs
- Businesses looking to pivot into new channels and territories
- Businesses launching brand extensions, new products and services
HOW MUCH
From £5,000 + VAT
Audience mapping and targeting projects are entirely bespoke.
