Compelling category arguments to help secure retailer and stockist listings
We review your existing data, research, insight and brand positioning strategy to identify key category arguments and develop compelling proposals in the form of a presentation deck that enables you to sell the product in a commercially attractive way.
We help you to develop their approach to potential retailers and stockists with teaser communications (such as emails or post) to get buyers’ attention.
To further support your listing proposals, we can help with a marketing support strategy including recommended audience focus, key messaging, media channels and activities.
Retailers need to understand in as succinct and compelling a way as possible what you will do for their category – who and what you bring to the table, not in terms of your brand, but in terms of category shoppers.
From £1,400 + VAT
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