Research & Insight
WHAT
Qualitative and quantitative research that focuses not just on 'what' but on 'so what' to deliver actionable strategies based on the insights.
HOW
We offer a range of packaged, semi-packaged or fully bespoke research services across qualitative and nationally-representative quantitative formats. We can also work with your existing data and research to extract new insight.
Our research packages include:
- Where should my brand play? Understanding customers in your market
- Excite potential investors. Audience sizing and purchase intent
- How good is my ad? Testing for creative and communications
- Test your new concept. Concept testing for new products and services
- Filter and prioritise your NPD pipeline. Identify the ideas which have greatest fit with your brand and appeal to your target audience
- Brand health check. Understand how your awareness, consideration and brand perception are tracking
- Know your consumers. A fully bespoke usage and attitude survey
WHY
The most effective marketing strategies start with great insight. We work with clients to develop working theories about their brands, products and/or services. With a marketing strategy approach in mind, we help you to get clear on the problem before committing to expensive research and often find cost-effective ways to unearth valuable insight.
WHO FOR
- Clients who need support to develop the strategies from the research/insights
- Businesses in flux, or a high state of ambiguity where the strategy issues can be shaped within a framework to develop and test
- For any size business from start-ups to SMEs
HOW MUCH
From £1,500 + VAT for fast turnaround concept tests to in the region of £30,000 + VAT for a full U&A (usage and attitude), each project is shaped to fit your specific needs and budget.
